Showing posts from April, 2017

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Shake SEO World - Google’s Fred and Owl Updates

2 Major Google Algorithm Updates Shaking the SEO World Fred Google UpdateMarch 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.
Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and seemingly adopted by the SEO community) is reportedly targeted towards spam links. The chatter and reports are Black Hat SEO communities certainly support this theory with similar sites taking big hits in organic rankings.
Black hat SEO refers to aggressive technics designed to manipulate (or trick) search engines using tactics such as link manipulation, invisible text, sneaky redirects, link farms and article spinning. We’ve covered the difference between black hat seo and white hat seo in our previous post.
Here are five things you can do right now to see if you were affected and start recovering any lost rankings and traffic
Study your Google Analytics data. Did yo…

Latest Google Update | Latest Google SEO Update | Google Owl SEO Update

Google Owl Update Promotes Authoritative Content For Fake News Queries
April 25, 2017  Google officially announced both an algorithm update and procedure changes for managing search results for fake news like content, which Google calls "offensive or clearly misleading content." Danny Sullivan, by far, has the most detailed write up on these changes - so go read it. In short, this is the Project Owl update and targets fake news results.
I'll quickly summarize what Google announced and add more by quoting what Gary Illyes from Google added on the topic. The funny thing is, this is incredibly similar, if not the same, as what we covered on March 15th with Google Algorithms Now Target Offensive, Upsetting, Inaccurate & Hateful Results. In any event, Google is now making it official by posting it on their blog. Google said:
Google is tweaking their algorithm to promote more authoritative content and demote low-quality content specifically around queries that potentially c…

Google: Algorithm Updates | Google SEO Updates

Google has a long history of famous algorithm updates, search index changes and refreshes. Below are links to some of the most important resources for search marketers:Google HummingbirdGoogle Mobile Friendly UpdateGoogle Panda UpdateGoogle Penguin UpdateGoogle Pigeon UpdateGoogle Payday UpdateGoogle Pirate UpdateGoogle EMD (Exact Match Domain) UpdateGoogle Top Heavy Update

Google: Top Heavy Update | SEO Top Heavy Update

What Is The Google Top Heavy Update in SEO?
Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Google: EMD Update | SEO EMD Update | Poor Quality Websites Update

What is The Google EMD Update in SEO?
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.

Google: Pirate Update | SEO Pirate Update | Copyright Infringement Update

What Is The Google Pirate Update in SEO?
Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

Google: Payday Update | SEO Payday Loan Update | Spammy Search Queries Update

What Is The Google Payday Update in SEO?
Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Google: Pigeon Update | SEO Pigeon Update | Website Algorithm Update | Local Ranking Update

What Is The Google Pigeon Update in SEO?
Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.

Google: Penguin Update | SEO Penguin Update | Poor Quality Backlinks Update

What is The Google Penguin Update in SEO?
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Google: Panda Update | SEO Panda Update | SEO Poor Quality Content Update

What is The Google Panda Update in SEO?
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

Google: Mobile Friendly Update | SEO Mobile Friendly Website Update | Mobilegeddon Update

What is Mobilegeddon & The Google Mobile Friendly Update? SEO Mobile Friendly Website Updates Impact from April 2015. On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.

Google: Hummingbird | SEO Hummingbird Update | Hummingbird Update

What Is Google Hummingbird Update in SEO? “Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Read our Google Hummingbird FAQ here.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

10 Common Mistakes To Avoid On Local Websites

Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
I’ve been fielding a ton of questions recently from both potential clients and Search Engine Land readers. The most popular among them?
What do we do for Local Search success in 2015? Now that Pigeon has rolled out to Canada, Australia, and the UK, it’s clearly here to stay, and the Pigeon posts are still crowding everyone’s news feeds. Business owners want answers, so they’re doing anything they can to figure out the “next best thing” for Local SEO.
Instead of another list of tips for 2015, I’m going to share a list of the most common issues we see on small business websites. Over the last few years, between our own clients, potential clients, and businesses I’ve chatted with at conferences, we’ve seen the same mistakes again and again.
The best tactics won’t matter if your basic foundation is out of order, so hopefully this list will help your business (or your client’s business)…

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