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Free 600 High PR Classified Websites List Without Registration For Ad Posting 2018

Huge collection of 600 high PR free classifieds sites list 2018 for free ads posting in all around the world without registration. These sites offer services either free or paid, but most of the websites provide free local classified ads posting services on countries like US, UK, India, Australia, Canada, Singapore & more. Most of them instantly approved ads with email confirmation.

Read more: Do Follow 1000+ Free Guest Post Submission Website List


free classified

A lot of webmasters believing in online promotion of the websites through the free advert sites because lots of people post new ads every day and Google loves to crawl new content. So advertising gives dual benefits ranking as well as traffic. An expert advertiser always shares their ads on other sites like FB, Google+, Twitter to get a quick response for their products or services.

Read more: Top 100+ Local Business Listing Sites

Here is the wonderful list of 600 top free advertising sites online 2018 with Location, domain authority and PR.

16 SEO tools for off-page and link building

I have published an article about the to most seo tool. Which is the make easier to seo off page techniques and improving your skill. These are the popular seo tool.  Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there, it can be hard to know where to start.
Luckily, there is a whole arsenal of tools at our disposal – both paid and free – that you can use to make your life easier in all these areas. Not only can these tools speed up some of the more long-winded processes that come with the territory, but they can also increase the scale of your strategies and improve success rates.
Here are a few of the tools I have made heavy use of in the last three years to not only do my job, but to do it better…

Google

Price: FREE!
I know it seems really obvious to include Google here, but so often I see curated SEO tool lists that omit it, so for the sake of being pretentiously obvious, it makes an appearance.
Google indexes the entire web. Translation: Google has a list of every place you could potentially ever want to get your site linked!
It goes without saying that using advanced search queries to locate these opportunities should be part of your SEO strategy.

Back link explorers (AhrefsMajesticSEOOpen Site Explorer)

Price: Varies on product and subscription level; some very limited data offered free
Backlinks make the web go round in terms of traffic, for both referrals and search visibility. Therefore, analysing and keeping track of this data is key on both your own and your competitors’ websites. All three of these tools work hard to crawl the web and keep an extensive index of backlink data.
You can also use these tools to unearth new link opportunities relevant to your industry. Some also offer additional analysis features, such as Majestic SEO’s Clique Hunter tool, which can make this process much faster.

Linkclump

Price: FREE!
Linkclump is a Chrome extension that can highlight multiple links at once on a page and then serve an action for those links, whether it be copying them to paste into a spreadsheet or opening them in multiple tabs.
This may not sound like a lot, but if you’ve ever had to copy or click a huge list of links one by one, you’ll know it’s one of the most tedious things on earth. This will not only save you time and effort when doing your job, but a tiny fraction of your sanity too.

Check my links

Price: FREE!
Check my Links is my go-to tool when carrying out broken link checking on external sites.
Found a resource list you’d quite like to get your content cited on? A broken link check on said page which identifies some issues means you A) have a helpful reason to contact the webmaster to begin with and B) have given the webmaster a reason to edit the site, thus increasing your chances of gaining a backlink.
You can then also use Linkclump to copy and paste all the broken links you find into your outreach email, too.

Internet Archive

Price: FREE!
Internet archive is exactly what it says on the tin – a historic index of pages and sites across the web.
As for using this for off-page SEO, it can be incredibly useful when you find broken links with Check My Links. When you find a link to a 404 page, the chances are that there was once good content on it and other sites will be linking to it too.
You can use Internet Archive to find out what this content was, recreate (and improve) it, and then outreach to other sites requesting they update the broken link back to the updated resource.

Talkwalker Alerts

Price: FREE!
Talkwalker Alerts, to summarise it in the quickest way possible, is Google Alerts. However, the biggest difference between Talkwalker’s offering next to Google’s is that it actually works.
Don’t ask me why, but for some reason around 2013, Google Alerts broke, and last time I checked it’s still not fixed. Talkwalker’s offering delivers either immediate, daily or weekly alerts when it finds whichever search term you are following on the web.
These alerts are useful for no end of things; tracking brand mentions, tracking competitor mentions, unearthing new off-page opportunities via footprints and much MUCH more.

SEOquake

Price: FREE!
There are numerous plugins you can get for your browser that give you separate metrics on the web page you are browsing, however SEOquake has most of what you need under one roof, including page rank, domain age, Cache date, social shares and more.
SEOquake also works in SERPs, allowing you to see metrics of every website from a single page and has a handy option that highlights nofollow links with a strikethrough.

Screaming Frog

Price: £99 annum per licence (discounts available on bulk purchase)
Screaming frog is mainly praised for being an (excellent) on-site SEO tool, however, once you understand the ins and outs of the software you’re sure to find uses for off-page SEO too.
A personal favourite use of mine is for brand mention link reclamation, by using Screaming Frog to crawl the complete list of pages I have found and using a custom filter to see if there is a hyperlink back to said brand’s website or not in the HTML. This can save hours (or even days!) over manually checking each mention.

BuzzStream

Price: Starts at $29/month
For outreach management, there are very few rivals to the online software platform Buzzstream. Divided in to two key areas, Buzzstream is a tool for managing A) link building and B) PR and social media.
What they say: “Media fragmentation has resulted in millions of micro-influencers having conversations about products and services across the social web. Building and effectively managing relationships with these influencers is the key to getting found by customers.”
Due to the evolution of search engines and the introduction of social media, people have fundamentally changed the way they shop and learn about products. What does BuzzStream do? The aim is to bring order to the chaos of developing authentic relationships with word-of-mouth influencers across the social web.
Whether you are new to link building or an experienced ‘outreach-er’, you’ll understand the power of management and organisation in this department. Staying on top of things can become overwhelming and this quirky platform will keep you on top of opportunity.

Streak for Gmail

Price: FREE!
Streak for Gmail is exactly what it says on the tin – customer relationship management for your inbox.
Not only does it have a pretty interface that is very intuitive to use, but it’s fantastic for managing your outreach process from “Hello, how are you?” to “Thanks for the link!”
This means no prospect currently in the outreach pipeline gets lost or forgotten. You can also add useful notes to emails for both current and future reference.
If you can’t afford to splash out a few bucks on BuzzStream, consider this as the alternative.

SEOTools for Excel

Price: FREE! But does take donations as a thank you.
The first line on Niels Bosma’s page for SEOTools for Excel is “Real SEOs work in Excel.” We can’t argue with that statement, and we also can’t argue with just how useful his brainchild is either.
SEOTools for Excel can import a whole wealth of data into your spreadsheets, for both on-site and off-page SEO purposes. Not only can you access page rank and social shares, but it makes good use of Magestic SEO’s API too.
One of my favourite uses for this tool is sorting prospect lists by their authority and signals, thus meaning I can prioritise them in terms of importance and benefit.

SEMRush

Price: From $79.95 a month
SEMRush has a lot of data, which can be useful for everything from penalty analysis to backlink audits. A great all rounder.

Rapportive

Price: FREE!
Rapportive is a web plugin for Gmail and is incredibly useful for pulling in all social profiles associated with an email address.
Stalky? A bit, yes. But if you really want to get stalky with Rapportive you should check out this guide on using it to get almost anyone’s email address. Extra handy when you need to get in touch with someone directly but you only have a name and a URL!

Bonus entries – even more great tools!

Since publishing this blog and welcoming further suggestions, we have been contacted by a handful people within the SEO industry strongly recommending even more tools not featured above. We’ve given these tools a spin and added our thoughts below. If you still feel we’re missing out on a top piece of software for off-page SEO and link building, please do let us know over on the Vertical Leap Twitter account!

LinkRisk

Price: from £149 a month
Link Risk is a tool developed by hands-on SEOs for hands-on SEOs, which gives it a very competitive edge for a wealth of activities, from discovering and disavowing links to ongoing monitoring and reporting.
The feature particularly of interest for off-page SEO is the “Peek” function. By simply adding relevant keywords relating to a site’s industry or subject matter, LinkRisk will go off and do the prospecting for you. Not only will it discover potential sites for outreach, but it can sort these by SEO value and authority, as well as harvest contact and social channel information.
LinkRisk’s most impressive aspect we felt was their email search. Going a few steps beyond the above mentioned Rapportive, LinkRisk brings back all that information and then some! A search on my personal email managed to bring back not only the obvious Facebook and Twitter handles, but it also returned with my Dead Format and Playfire accounts.
A great example of how you could use this feature is that it can track down almost everywhere online a person is writing and contributing content using their email address, thus opening up a wealth of further link building opportunities.

Linkbird

Price: from 79€  a month
Linkbird is a tool that serves as an all-round hub of information and data tracking for SEOs, however I feel it favours link building primarily.
Almost every step of the link building process is incorporated into Linkbird from start to finish. First, it has a link prospecting tool that goes off and does a bulk of the hard work for you. From there you can then send outreach from within the tool itself and track said outreach from pending to success. The outreach feature also allows you to save templates and pull in information about the person/site you are contacting automatically, so every email is easily customised for the recipient.
Second, Linkbird doesn’t stop working once a link has been built; your entire backlink profile is monitored and checked regularly, meaning no removed or lost link will go under your radar.
Linkbird also offers an alert service to track your most important business phrases around the web, be it your own brand, competitor mentions or those discussing subjects relevant to your industry.
However, by far my favourite feature is how easily you can create and tag almost anything, be it contacts or stages in the outreach process. Not all agencies and marketers follow the same process for outreach, so being able to tweak this to your own style of working is a massive bonus.
If you’re starting to feel a bit bogged down by all the overheads and cross management of multiple SEO tools to track and manage your link building, I’d recommend Linkbird to bring it all under one easier-to-manage roof.
Thanks For Reading.........................



Latest Do follow Free Social Bookmarking Sites List 2016

High PR Dofollow social bookmarking sites can play crucial role in improving search engine position of your website and your website blog posts. The high page rank dofollow social bookmarking sites can also help you to improve the page rank, Alexa rank and gain lots traffic on your site.

Google page rank is not regularly getting updated for last one year 2015, but it is always good to be ready with quality backlinks for your website and website post. Not to forget the amount of traffic these high pr dofollow social bookmarking sites can send you on a daily basis.
Generally, our social sharing activity is limited to a few popular social bookmarking sites and we miss a lot of possible traffic from the other social bookmarking sites.
And, if we want a really good position for a particular blog post we must create a lot of quality backlink to that article and these social bookmarking sites becomes really handy to get quick backlinks.
Sometimes it’s not possible to visit all these sites and post each article because it could be a time-consuming process. However, we should definitely try to cover all the high page rank social bookmarking sites so that your blog post gets a boost instantly.
In this post we have collected more than 250 social bookmarking sites which can play a very important role in the success of your site, I hope you will find this list helpful.
Before you proceed to submit your site to the social bookmarking sites, you need to understand that if you do too much of spamming in those sites by posting too many links frequently, your site may get banned by those social networks.
So, do it responsibly and make that you submit valuable content from other sources as well along with your own blog that will help you to increase your credibility and increase your follower base as well as make new relation with other bloggers.
If you are not able to submit your article to all the sites mentioned in the list, make sure that you submit it to at least Twitter, Facebook, Pinterest, Google+, Scoop IT, Storify, Tumblr, Delicious etc
Also, if you want to automate the process of social sharing to popular social media sites, we have already listed out the tools to get that done.
Before you start going through the do follow social bookmarking sites mentioned in this list, I would suggest you to use a quality social sharing WordPress plugin on your site to make it easy for the users to share your content on the social media site. The news shared by the visitors will keep your content alive and fresh with the possible traffic from those social media sites.
Also, a good number of social share will help your content to get good ranking in the search engine like Google because the search engines give a lot of importance to the social signal. I would recommend you to use a quality plugin like Monarch as your social media sharing option because this plugin offers you modern features, great design of sharing buttons and a number of different placement options.
Don’t forget to optimize your images for social sharing, if you use a plugin like Monarch; you can easily optimize the images inside your blog posts and when a user hover on the images they will see the sharing buttons which they can use to share the image with sites like Pinterest which can send you a lot of traffic.
Disclaimer: All the sites mentioned in the list are not do-follow and many become no-follow from do-follow which are not tracking regularly. So, please check it yourself before using the site and make sure if the site is do-follow.

List of High PR Dofollow Social Bookmarking Sites



We have tried our best to visit each site and check if they are working fine and have a page rank value. However, a few of the sites on the list may not be working or they may not be dofollow.

Conclusion

Overall, these social bookmarking sites will undoubtedly improve the search engine position of your site and help you to get a good amount of traffic regularly. As mentioned above, you should make it easier for your visitors to share your content on social media sites that will help you to even improve the search engine ranking and eventually get a lot of traffic from search engines like Google.
Do share your feedback using the comment form below.

The Ultimate Guide to SEO Off-Page Optimization Techniques 2016

Off-page SEO is not just about links.


It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.

As smart bloggers and content marketers, we usually start with on-page SEO.
But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your site.

Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr.Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed.

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.
Otherwise, why would people waste time linking to it?

People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.

SEO can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.


If you’re ready, I’m going to walk you through everything you need to know about off-page search optimization

What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.
Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.


Preparing a Site/Page for Link Building

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.

Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.
Dr. Peter J. Meyers reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.

Sure, the majority of these sites have strong domains that have been around awhile, but the basic elements that boost a page’s power aren’t there.
So how do you ensure that your web pages are ready for link building?

i). Laying out your internal pages

Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).
According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”
The number of internal links to a page indicates its importance relative to other pages on the site.
More specifically, you should have silo pages that connect to your category pages and supporting pages (posts). That way, when you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.

Smart SEO professionals don’t just throw links at a page. Instead, they lay out the pages so that each link will pass SEO juice to other interconnected pages.
None of your internal pages should stand alone. Make each page an integral part of your site and include seamless navigation. This is essential to your site users and your search engine results.
Ideally, pages addressing the same or related topics should be linked together in order to provide a rich experience for the users.
In search engine optimization, internal pages are often overlooked. Most SEOs and site owners don’t realize that much of a site’s “SEO value” flows from how the internal pages are structured.
This is usually made possible when you have links from high-value pages on the same site. Silo your pages properly if you want a healthy link equity between your internal pages.
Ken Lyons shared 3 ways to ensure that your internal pages are well-structured and your links evenly distributed, before going out to get inbound links from external sources:
Remember that it’s no longer only about the quantity of links you have. The quality of links to your internal pages is as important as the structure of the pages themselves.
In fact, sometimes reducing the number of links pointing to your internal pages could help your SEO efforts.
For example, CMS North America, a manufacturer of 5 axis CNC machines, had an established website with 170 indexed pages. Yet, the site wasn’t generating substantial search traffic.
By auditing their site using the Internal Link Juice Tool, they discovered that the site had 168 links pointing to the homepage.
This was more than best practices called for, which is especially a problem when the SEO juice from those links doesn’t flow to internal pages.
They initiated a new navigation structure and removed some of the links pointing to silo pages, while retaining the links that supported usability (such as “contact us” and support pages). In all, 70 links were removed.
After 6 weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider.
The company saw improved rankings for 18 of the 21 keyword phrases the site was targeting. Keywords that were already ranking on page 2 improved an average of 3.7 ranking slots.
ii).   Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.
I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked. This on-page SEO infographic from Backlinko lays many of them out for you:
One of the reasons why many authority sites no longer dominate the top organic listings is because they’ve neglected basic on-page SEO.
You want to link to your internal pages using the keyword that best defines that page.
When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.
If Google is seeing a lot of pages on your site for a particular search term, and is unsure of which one to rank higher than the others, you’ll struggle to drive organic traffic no matter how much value you provide.
And that’s what the basic on-page SEO process is all about. There’s no magic secret formula. Just ensure that your pages are well structured, your keywords specified, and signals being sent to Google in the right manner.
Here’s an example: Daily Mail Online, a popular online magazine that ranks highly for several keywords, failed to dominate the top listings during the 2014 World Cup. Other brands took their spots:
The online magazine missed out on this opportunity to attract thousands, if not millions of search users, given the sheer interest in the tournament (with a spike peak around June 18).
With several brands dominating Google’s first page rankings, Daily Mail Online missed out for the term “World Cup.” Each new article published about the World Cup overlapped with Daily Mail’s landing page, which they desperately wanted to rank better than other pages (shown in pink).
What’s happening here is that Google is seeing lots of pages from Daily Mail Online for this search term, and is unsure of which one should be ranked highest.
This has a lot to do with internal page linking — or the lack of it.
To capitalize on the trending search term at the time, Mail Online could have linked back to the hub page from every internal page (especially those related to ‘Word Cup’).
This would have been a strong signal to Google that this page was significant and perhaps useful to users.
Sadly, Daily Mail had lots of opportunities to link back to the hub from relevant blog posts and pages, but they didn’t do so.
iii).   Pick thematic keywords: Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.
Keywords are the fundamental building blocks for your content campaign. In the diagram below, the more accurate view of on-page SEO shows that use of related keywords and primary keywords accounts for 7.5% and 40% of on-page SEO, respectively.
In his book, Keyword Research: How To Find and Profit From Low Competition Long Tail Keywords, author Nathan George said that to succeed in business, you have to help a lot of people.
So the question becomes, how do you find people to help? The answer: Keyword research.
But not all keywords are created equal. If you want to improve the odds of driving organic traffic to your site, then you need to pick thematic keywords.
The word “thematic” simply means having or relating to a particular subject.
So when you’re picking keywords, focus on those that are related to a particular subject. You can’t afford to spread your net too wide. Here’s an example:
Let’s assume that your business delivers WordPress theme customization services. It’s important to find the right related keywords that you can create content around.
Simply plug your main keyword (wordpress theme customization) into the Google Keywords Planner search bar. Click the “Get ideas” button. Here are thematic keyword phrases:
Remember that you’re in business to help others. By knowing the words, phrases, and search terms they use in search, you can more easily tailor your content to meet their needs.
You can supercharge the power of your keywords by switching towards branded keywords. In other words, instead of targeting “SEO tips,” you could niche down and include your brand or domain name (e.g., Moz SEO tips, Neil Patel SEO).
Domain or brand-oriented keywords usually bring up several results from the same site in Google search results.
Of course, you have to create useful content. When you see several of your pages ranking in Google search results, it doesn’t matter what positions those pages hold – you can pass more link juice to them through any of the link building strategies below:
Branded thematic keywords will give you an edge over the competition. No matter how many top brands are dominating the top 10 organic listings, you can find yourself driving motivated visitors to your site.
When it comes to on-page SEO, the title tag is the most important factor. That’s why it’s important to use your keywords in the right manner in your titles.
Brian Dean did some experiments and found that when you start a title with keywords, you rank better in the SERPs.
In general, the closer you place the keyword in the beginning of the title tag, the more weight it’ll have with search engines.
So let’s assume you chose to target these 3 keyword phrases below:
  1. web design strategy
  2. WordPress theme developer
  3. cost of website design
You can model these titles because they all place keywords at the beginning:
  • Web Design Strategy: How to Finally Design a Website That Converts
  • WordPress Theme Developer: 7 Factors You Should Consider First
  • The Cost of Website Design for Small Business Owners

Starting your title tag with the targeted keyword is important. But, that only applies when you truly want to improve the search performance of a given keyword. There are situations when you create content without focusing on a keyword. Here’s how Brian puts it:
When you’re targeting keywords in on-page optimization, don’t just keep reiterating those primary keywords over and over.
Instead, use synonyms or latent semantic indexing (LSI) termsLSI keywords have one purpose – to help search engine spiders extract meaning from normal keywords (especially those with more than one meaning). For example, Apple, the computer company vs. apple, the fruit.
Ideally, if you were writing content on a subject related to Apple, the company, Google expects you to mention relevant words and terms that are common to the organization.
In the same vein, if I were writing about Microsoft Windows 10, in order to help Google spiders extract the exact meaning of your page and serve the right users, I’d mention words and phrases such as Bill Gates, Operating System, OS, Windows 8.0, etc.
Stay away from mentioning your primary keyword (e.g., cheap airline tickets) over and over in your content. Google will view that as over-optimization and may well penalize you.
When you mention other synonyms, you can optimize your content the right way (at least in the way Google and users want).
If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:
  • How to get blog traffic
  • how to generate traffic to blog
  • drive web visitors to blog
  • get online blog visitors
  • Attract web traffic to my blog

At a glance, you can see that the above keywords are related to the primary keyword (how to get blog traffic).
In your internal pages, you can use these LSI keywords in your title tags and you’ll be just fine. But, imagine what it would seem like if all your pages are were all targeting one keyword – with no variations.
In Google’s ranking algorithm, the presence or absence of latent semantic indexing keywords go a long way towards determining where your web page ranks, because it’s a strong quality signal to Google.
You might be wondering how you can find these synonymous words. The good news is that there are several tools that you can use to research LSI search terms. Simply follow these steps:
a).   First step: Go to Lsigraph.com and input your primary keyword (e.g., cheap airline tickets). Solve the captcha, then click the “Generate” Button:
b).   Second step: Select LSI keywords from the list. Simply locate the keywords that’ll be ideal for your content. Then use them.
On-page keyword optimization all boils down to researching, choosing and integrating keywords that you can easily rank for. You don’t want to compete with top brands with higher and stronger domain authority.
That’s why you should also focus on long-tail keywords. You already know how to find and use them to improve your search rankings. I generate over 20,000 organic visitors to this blog, specifically from long-tail search.
With only 5 hours of work, Jamie Press turned Google Autocomplete ideas into traffic & rankings. He helped his clients to create useful content that ranked #2 and #3 in search results at the time.

How to Get Relevant, Authority and User-Friendly Backlinks

Almost 100 billion searches are made on Google every month for content, products, and services. And that’s just a portion of the market.
This was announced recently at Re/code’s Code/Mobile conference by Amit Singhal, senior vice president of Google Search.
He also explained that more than half of those searches are coming from mobile devices.
To the majority of SEOs, content marketers, and bloggers, backlinks are the most important off-page SEO factor. And, they might be right.
That’s because natural links from authoritative and relevant websites act as an independent “vote of confidence,” that helps search engines trust your website more.
When Google’s search spider crawls your site, looking for fresh content (sometimes depending on your sitemap settings), it indexes your new pages and and prepares them for search users.
After your pages are added into its vast index to be returned in search results when relevant search queries are triggered, Google uses several algorithm factors to determine where those pages will rank.
In the SEO world, we refer to these as Google’s ranking factors. They’re the determining factors for organic web page rankings. Fortunately, you don’t have to memorize all of the ranking factors — good news, because according to Google,there are over 200 of them.
But the most important factor as far as SEO is concerned is links. Well, not the links per se, but the impact of such links. Some other off-page factors are:
In the past, if I generated 100 links to my page, and you had only 20 links, Google would view my web page as more authoritative and valuable than yours.
Link quality wasn’t all that important at the time.
But today, links are perceived differently. A lot of questions arise when Google sees a link pointing to your web page. For example:
  • Where does the link come from?
  • What prompted the site owner to link to you?
  • What is the link quality? (I.e., is it from an authority site?)
  • How fresh is your link?
  • How natural is your link profile?
  • And so on…
When building links to your site or internal pages (which is more ideal in today’s SEO), focus on relevant, authority and SEO-friendly links.
Let’s discuss some of the ways to get these valuable links:
1). Broken link building: Even though I’ve written tons of posts on broken link building, sadly, not many people do it. Most people still rely on guest blogging. Don’t get me wrong – guest blogging is still a great way to acquire the right links.
But, guest blogging can only take you far. Worse, it requires a lot of research for the right topic. Then you have to find the right blogs, write the post, submit the post and wait for it to be published.
On the other hand, broken link building is easy, faster than guest blogging and could provide a substantial avenue to earn the right links.
When I launched my nutrition blog, I leveraged broken link building tactics and generated a handful of natural links from trusted sites through that strategy.
The opportunities are just endless when you capitalize on dead links. Because in reality, the internet is broken…literally.
Lots of links that you see on authority blogs are actually dead. As hosting expires, sites are messed up during file transfer or migration or typing mistakes happen and links are bound to break. They lead to 404 error pages, which don’t appeal to users (more on this later).
All these broken links are to your advantage.
There is nothing new or fancy about fixing broken links. This link building tactic will never become outdated or fizzle out, because the internet will always have new broken links that need to be fixed.
If you have too many dead links on your blog, and are wondering whether your search performance will be affected, you don’t have to worry. According to theOfficial Google Webmaster Central blog, 404 error pages or broken pages won’t affect your site’s ranking.
404s are a perfectly normal part of the web; the Internet is always changing, new content is born, old content dies, and when it dies it (ideally) returns a 404 HTTP response code. Search engines are aware of this; we have 404 errors on our own sites, as you can see above, and we find them all over the web. In fact, we actually prefer that, when you get rid of a page on your site, you make sure that it returns a proper 404 or 410 response code (rather than a “soft 404”).
Although Google likes to see a proper 404 error page, do you think it’s a good experience for the user? Absolutely not.
When people click on your web page from an organic results page, they’re not expecting to see a 404 error page, but rather want to see the exact content they searched for.
Imagine how frustrated people will be when they searched for “best digital wrist watch,” only to click on the first result and see an error page.
A few of these searchers will likely mark the site address and vow never to visit again. Obviously, the user experience was poor. And there’s nothing that drives people away more than a poor user experience, which is a natural indication of your overall customer service to the searcher.
The result of this can be disastrous. According to Sacramento Design Network, “85% of your business could be lost due to poor customer service.”
In a nutshell, broken link building breaks down to four simple steps: conduct a backlink analysis on a relevant website, find a broken link, contact the owner, and let them know about their dead links.
Since you’re helping the site owner locate non-functional links, they might do you the favor of including a link to your website. Ideally, offer a replacement link when appropriate.
If I linked to a particular web page from my Neil Patel blog and found the links to be dead, I could easily replace it with another relevant and high-value resource. If that high-value page belongs to you, that’s both SEO juice and a valuable link.
Trust me, you can get it right the first time, and build the right links to your web pages using this tactic. You’ll find these resources really helpful:
2). Create and distribute compelling infographics: There’s no doubt about it –infographics still work and will likely continue to work in the future.
While infographics can still yield impressive results, you have to understand that not all infographics will get the job done.
If you were reading QuickSprout in Q1 and Q2 of 2015, you’ll most likely agree that my infographics are top notch. In fact, I spend up to $1,000 to have a single infographic designed.
However, if you’re on a tight budget or just starting out, you may not be able to afford $1000 infographics.
Alternatively, you can use Dribbble to find professional infographic designers for half the price. If you decide to use Visual.ly, you’ll get a better design – but their service costs more.
A lot of content marketers still use infographics to attract the right audience, acquire authority links, and grow their email list.
For instance, Ken Lyons shared a case study recently of how WordStream created a useful infographic that helped a lot of people. Interestingly, the infographic earned a link from CNN, and drove loads of traffic to its site.
Ann Smarty, a prolific content marketer, created a useful infographic that generated 10 powerful links in just 2 days.
Right Casino Media also generated more than 10 quality links from strong domains with its infographics.
Whether you’re a B2B or B2C company, you can use visual marketing to drive engagement with your target audience and earn editorial links from the right sites.
What’s more, your ideal customers will respond better to visual content than plain text. Data from HubSpot found that the human brain processes visual information60,000x faster than plain text.
That might help explain the continuing demand for infographics, which has increased by 800%.
Here’s the current growth trend:
I love creating and distributing compelling infographics. Like any compelling content, when you give it sufficient initial promotion, an infographic has a greater chance of going viral.
The good news is that you’ll continually generate organic traffic to your blog when people start to share your infographics.
In my experience, I’ve found that infographics generate 37.5% more backlinks than a typical blog post. This makes creating infographics an irresistible link building tactic that you should definitely try.
If you’re ready to create and distribute infographics to improve your off-page SEO efforts, the resources below will be helpful:
Of course, there are other ways to build quality links to your web pages. For example, you can leverage blogger outreach to build relationships that will yield better links, and use social media outreach to claim unlinked brand names from relevant blogs.

How to Avoid Google Penalties for Unnatural Links

Backlinks are really important, especially if you want to sustain your site’s ranking position. But we can’t talk about off-page SEO without mentioning Google penalties and unnatural links.
The truth is that links can significantly affect search performance – for better or worse.
If you ask pro bloggers which factor they think has the strongest impact on search rankings, many of them will say “links.”
Top brands, small businesses and blog owners are also into link building. Data from MarketingSherpa’s 2012 Search Marketing Benchmark Report found that 59% of companies have done external link building.
You want to avoid Google’s penalty as much as possible, because recovering from a penalty can be daunting and very difficult.
Many things that used to interest Google — such as links from high PR sites — no longer have that strong impact.
Google is now more concerned about user optimization, user intent and valuable content. The focus is no longer on the search phrases people use, but their purpose for using that particular phrase.
A full backlink analysis can help you pinpoint which links are good or bad for your site – and how to stay off Google’s penalty radar.
Google hasn’t yet clued the SEO community into any step-by-step process for staying safe. However, there are things you can do to ensure that your site isn’t penalized.
These best practices have helped me generate over 700,000 blog visitors to QuickSprout without experiencing any penalty due to unnatural links and over-optimized anchor text.
i). Create content and optimize for the users first: You probably already know what this means. The question is, are you putting your users first?
To truly put users first, forget about mentioning your keywords several times in the post, especially if it doesn’t flow naturally.
Putting users first goes beyond keyword usage. Sometimes you may not outright target any keyword, yet somehow your content looks too promotional.
Users don’t like to be sold. Instead, help them by creating valuable content. As much as you can, integrate data into your blog posts, and use visuals to convey your message clearer.
If you help them with great content, they’ll want to know more about you.
ii). Diversify anchor texts: After conducting a full backlink analysis and seeing where your links are coming from, you should next work to diversify your anchor texts.
Diversifying your anchor texts simply means using different keyword phrases, brand names, and generic terms so that Google will view your links as natural and not manipulative.
After all, if you didn’t do anything fishy to get the links, then your links shouldn’t all have exact match keywords in their anchor texts, right?
When diversifying your anchor texts, make relevance your top priority. Google will analyze your link based on the topic of the referring page and how thematically consistent it is with yours.
You know that it’s impossible to control where you get links from. Anyone can share your content and link to it however they please.
Since you can’t control your anchor texts or where the links come from, you should use your brand name as anchor text more often.
If you’re a social media expert and you’re interviewed by a car blog, you should use your brand name as anchor text.
That’s because these topics — cars & social media — aren’t thematic or closely related and Google uses the anchor text of external links to the page to judge the quality, relevance and usefulness of any link gotten from there.
Last, but not least, make sure that you get links from high-quality sites, disavow low-quality links from thin pages, blend nofollow links into your link profile to make it natural and publish fresh content to increase brand mentions.

Conclusion

It’s high time to get off your site and to network with other industry bloggers and site owners if you want to increase your search performance.
Understand that Google Penguin and other algorithm updates weren’t primarily targeting search results that didn’t have tons of incoming links.
You should always use white-hat link building strategies to improve your off-page optimization.
However, you need to prepare your web pages to receive authority link juice as you work hard to build and earn links. Make sure your site is easily navigable.
When it comes to creating a better content experience, it all boils down to answering users questions. Start by identifying the questions asked by your ideal customers. You can find these questions on Quora, Twitter and other social networks.
Above all, search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future.
Most of all, be consistent and patient and you’ll gradually climb to the top of Google’s results.
Which other off-page SEO best practices do you think are important for improving organic search rankings?